George Maijo

Overview

George Maijo is a legacy-driven parent company engaged in the nationwide distribution of agricultural, automotive, and marine products. Established decades ago, the brand continues to uphold its heritage while embracing innovation to serve a better tomorrow. The new logo was designed to embody this fusion of tradition and progress, reflecting the company’s enduring commitment to quality, unity, and advancement.

The Challenge

A key challenge in refining the visual identity was achieving a cohesive and elegant wordmark for Maijo. The letter pairing “i” and “j” disrupted the natural rhythm of the typography, making it difficult to maintain balance and readability. Careful selection were essential to ensure the name complemented the symbol while preserving clarity and sophistication.

The Design Solution

At the heart of the logo lies the Triquetra, an ancient symbol of unity and continuity, reimagined with a mechanized twist to signify innovation and technological progress. This form reflects George Maijo’s role as a unifying force bridging industries, connecting customers and advancing toward the future with purpose. The dynamic color scheme enhances vitality, growth and strength, while the refined typography ensures balance and professionalism. Together, they create a timeless identity that honors the brand’s past while driving confidently toward tomorrow.