Siloam artisan soap

Overview

Siloam Artisan Soap, a name born from a moment of inspiration, draws from the biblical Pool of Siloam, a place of cleansing and renewal. The brand embodies purity, restoration, and care through handcrafted goat’s milk soaps made with natural ingredients.

The Challenge

As this was the client’s first venture, the brand needed a timeless identity that conveyed authenticity and spiritual purity without overshadowing the soaps’ natural beauty. The challenge was to create a design that felt artisanal and premium while remaining understated enough to complement the colorful, layered soaps.

The Design Solution

I designed a monochrome badge logo in black text on a white background ensuring it stands out clearly against the soap’s vibrant tones. The circular form symbolizes wholeness and craftsmanship. While the grainy, vintage-style typography evokes a sense of history and natural texture. The balanced layout, with “Handcrafted” on the upper arch and “Artisan Soap” below, frames the name SILOAM beautifully, creating a pure premium identity rooted in meaning and simplicity.